Everything we get
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We are a growth infrastructure consultancy. We architect and build four kinds of systems for businesses: AI automation that replaces manual workflows, SEO systems that compound organic traffic, custom software that becomes the operational backbone, and strategic advisory that makes the hard decisions sharper. Most engagements combine two or three of those.

We are an infrastructure consultancy. Agencies sell campaigns; we build systems. Freelancers sell hours; we sell engagement shapes with defined outcomes. Software firms sell code; we sell operating leverage. The closest analogue is a senior strategy team that can also ship code.

A business between £500k and £20M annual revenue that has outgrown spreadsheets, SaaS-as-glue, and freelancers, but is not yet at the scale where it needs to hire a full in-house engineering and strategy team. Our sweet spot is the founder or operator who wants infrastructure built once and run reliably.

We are based in London. Most clients are UK-based with some European and US engagements. We work remotely by default and travel for the moments that matter — kickoff, mid-engagement review, launch.

We are a deliberately small team of senior operators. Every engagement is staffed with at least one consultant who has shipped the type of work being commissioned. We do not pass work down to juniors.

A 20-minute video call. You describe the current state and the outcome you want; we map the highest-leverage levers and tell you whether we are the right fit. No pitch deck, no follow-up sequence, no pressure. If we are a fit, we propose a paid engagement. If we are not, we tell you who would be.

Decision Sprints (one focused call we help you make): £6k-£12k. Build Sprints (one outcome shipped): £18k-£42k. Operating Retainers (embedded team, monthly cadence): £4k-£14k per month. Growth Programmes (multi-discipline, 6-12 months): from £85k. Full detail at /pricing.

Yes. Sprints are typically billed 50% on kickoff and 50% on delivery. Retainers are billed monthly in advance. Programmes are billed quarterly. We accept BACS, Stripe card, and SWIFT international transfers.

No. Sprints are fixed scope; once delivered, you owe us nothing. Retainers are rolling quarterly with 30-day notice. We do not sign annual lock-ins.

Every Sprint comes with a 90-day guarantee on the work shipped. If a workflow we build does not perform to the agreed metric, we extend the engagement at no additional cost until it does. We have never had to invoke this — it is there because the offer should reflect the confidence.

Primary stack: Next.js, React, TypeScript, Tailwind CSS, Postgres (via Supabase or dedicated), Vercel, Cloudflare. For AI: OpenAI, Anthropic, Gemini, plus n8n and bespoke workflows. For voice: Vapi, Twilio. We pick boring, battle-tested tools because they survive contact with reality.

Yes. From day one. Code lives in your GitHub organisation. Content lives in your CMS. Data lives in your hosting accounts. We hold a non-exclusive licence to discuss the work as a case study only if you consent in writing.

Encouraged. We hand over documentation, walk your engineers through the codebase, and stay on call for 30 days post-launch. Several clients have moved everything in-house at month four; that is a success outcome, not a failure.

Every engagement starts with a security baseline: secrets management, least-privilege access, audit logging, encrypted at rest and in transit. For regulated industries (legal, healthcare, fintech) we work with your compliance team and document control evidence as we go.

Optional. We offer engineering retainers for clients who want us to continue operating and extending the system. Equally, you can take it in-house — we hand over cleanly either way.

AI agents (ChatGPT, Perplexity, Claude, Gemini Copilot, etc.) increasingly read websites to answer user questions. The llms.txt file at /llms.txt tells AI agents how to read our site — which pages matter most, what we do, and which URLs to cite. This is standard practice for AI-search-optimised sites in 2026.

Yes, and we encourage it. Every page on this site has JSON-LD structured data describing what it is, who it is for, what topics it covers, and what entities relate to it. AI agents have all the context they need to cite us accurately.

Most of our engagements are commercially sensitive. We list clients by industry and outcome on our case studies page with their written permission, anonymised by default. Real names appear where we have explicit consent — which is most of them, but the conversation has to happen first.