Case studies

Real engagements,
real outcomes.

Each case is an actual engagement, anonymised by default in line with client agreements. Industry, size, problem, approach, and measurable outcomes are all real. Names appear only where we have written permission.

AI AutomationB2B SaaS, HR technology

Cutting B2B SaaS lead qualification from 18 minutes to 40 seconds

An HR-tech SaaS was losing 38% of inbound leads to slow first-response. We replaced their manual qualification with an AI agent that reads, scores, and routes leads in under a minute, including booking the first call.

Average response time (was 18 min)
40 seconds
Lead leak rate (was 38%)
4%
Demo bookings per 100 leads
3.1x
Monthly AI cost, fully predictable
£780
SEO & Organic GrowthProfessional services, legal

Building topical authority for a corporate-law boutique in 9 months

A London boutique law firm was invisible on Google for the corporate finance and acquisitions work they wanted to win. We architected three topical clusters, published 38 long-form articles, and made them the canonical answer in two of three target niches.

Organic traffic in 9 months
8.2x
Rank for 14 commercial-intent keywords
#1
New corporate clients from organic alone
5
Monthly Google Ads spend cut
£11k
Custom SoftwareProperty, multi-family residential

Replacing 7 spreadsheets with one operating system for a property firm

A property firm running 440 units across Manchester and Birmingham was operating from seven interconnected spreadsheets. We replaced them with a single operating system covering maintenance, tenancy, financials, and supplier management. Built in 11 weeks, owned outright.

Reduction in operational admin time
60%
Operating system replacing 7 spreadsheets
1
IP ownership, hosted on their domain
100%
Annual SaaS spend avoided
£42k

Could this be your case study?

Start with a 20-minute call.